PrintCity and the f:mp. will be presenting "PRINTplusX – The Secrets of Value Added Printing" at the Berlin Brandenburg Direct Marketing Congress (bbdt), a supraregional trade show for contemporary direct marketing.

 

On 18 September, top speakers from the bbdt will be demonstrating how companies can most effectively achieve their marketing and advertising targets. "High-quality print products play a major role in this respect," says Anke Böckmann (UPM), the PRINTplusX Project Manager for PrintCity. "So, in addition to our Workshop Road Shows, this event is an ideal opportunity for communicating the PRINTplusX project to our target group, who will also be in attendance at directexpo."

 

PRINTplusX addresses the question of how high-quality printed materials contribute to the branding, differentiation and positioning of products and brands. In this context, attention particularly focuses on the measurable impact of Value Added Printing.

 

Based on numerous case studies, the possibilities and effective principles of Value Added Printing are presented in the Workshop and vividly illustrated by print samples.

Further all-day PRINTplusX Workshops are to be held in Offenbach on 14 August and in Essen on 19 August. You can register at contact@PRINTplusX.org .

 

This year's 4th Berlin Brandenburg Direct Marketing Congress will be held at the Berlin exhibition centre on 18 September within the framework of directexpo, the trade show for direct marketing (17 – 19 September 2008). You can register at http://www.bbdt.de/anmeldung.html .

 

 

PRINTplusX is a joint project of PrintCity and the f:mp. (Fachverband Medienproduktioner e.V.) media marketing organisation. The project targets brand owners, industry, publishing houses, agencies and printers, its aim being to present the possibilities of Value Added Printing and make the added value of high-quality print products both demonstrable and measurable. A communication platform for all the players involved in the process is created through workshops and the Internet.