Gröbenzell, Germany, June 30, 2009 – Market research completed by the PPA (the UK Periodical Publishers Association) after the recent 37th FIPP World Magazine Congress in London, has shown that the Value Added Printing techniques demonstrated by PrintCity Alliance members within the innovative & interactive FIPP09 printed Congress programme had created a noticeable impact:

• Over 70% of respondents said that Value Added Printing (VAP) technologies can help magazines to attract & retain advertisers ‘very much’ or ‘quite a lot’, and 46% felt that VAP can help magazines increase circulation & readership ‘quite a lot’
   
• Regarding the better future linking of printed magazines and digital media, 71% felt that VAP techniques would help attract & retain advertisers ‘very much’ or ‘quite a lot’
   
• Overall, 69% of respondents indicated that they would consider investigating VAP or interactive printing techniques for their own magazines ‘very much’ or ‘quite a lot’

Value Added Printing (VAP) methods used by PrintCity Alliance members in the Congress programme included a triple gate fold cover, thermochromic and ‘Scratch and Sniff’ effects and printed UpCode digital links in the text. In addition, the programme featured a range of tactile & visual enhancements including UV protective coatings, Dayglo florescent inks, cold foil & soft touch effects, pearlescent coatings, hexachrome printing and the use of translucent paper.
 
PrintCity Alliance members & partners involved in this joint project included: UPM, Sun Chemical, manroland, Leonhard Kurz, Merck, Hammesfahr, D&S – Alexander Dort, UpCode, Reproflex and Polestar. All design work was by Anderson Norton Design.
 
UPM was a partner sponsor of the 2009 World Magazine Congress and the lead member in the innovative PrintCity/PPA team.
 
Copies of the FIPP09 Congress printed programme can be obtained on request from PrintCity: Email natalia.gleiser@printcity.de or by calling on + 49 8142 65233-12.

PrintCity is recognized as the 'connection of competence' strategic alliance across the entire printing, packaging & publishing value chain, promoting the value of print & packaging.
 
We deliver value to the customers by leading global knowledge sharing and networking together. We deliver knowledge through seminars, trade fairs, project studies, publications and electronic platforms.
 
We want to maximise synergies to grow business effectively and be cost efficient.    
 
More information on PrintCity Alliance projects, events and seminars can be found at www.printcity.de .
 
Contact David Stamp at PrintCity E: david.stamp@printcity.de or T: + 44 15242 76425 or M: + 49 172 1010 929 if you have questions about the PrintCity Alliance and its members.

Company:	PrintCity GmbH + Co. KG	Submitted by davidstamp on Tue, 2009-06-30 16:59.
	Olchinger Straße 56
	82194 Gröbenzell
	Germany
Contact person:	David Stamp
Position:	Director of Marketing & Communications
Contact phone:	+ 44 15242 76425
Contact e-mail:	david.stamp[at]printcity.de
Website:	www.printcity.de

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PrintCity Alliance Shows Benefits for Magazines from Value Added Printing (PrintCity press release english 136.doc)	829.5 KB

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