As the role of business in world affairs has increased with globalisation, so has the demands upon business. People simply expect more from business now that they have a better understanding of the importance of business for growth, prosperity and development. They demand that business confront the challenges of globalisation and be part of the solution rather than the problem.

Corporate Social Responsibility - there is not one single definition for it, but a series of quite similar ones - Here are OUR definitions:

1. CSR is concerned with treating the stakeholders of the firm ethically and in a socially responsible manner. This will increase the human development of stakeholders both within and outside the corporation.

2. CSR means commercial responsibilities and social responsibilities: Activities beyond profit making, protecting the environment, looking after employees, being ethical in trading and being involved in the local community.

3. CSR is a continuing commitment by business to behave ethically and contribute to economic development while improving the quality of life of the workforce as well as of the local community and society at large.

4. CSR is a community business partnership. In this sense, the word "community" can also have a wide definition, but it is probably safe to say that the bigger the business, the bigger the "community" in which it operates.

5. Social responsibility in an international market economy: It covers the whole range of a company's interaction with society at large, from health, safety and environmental protection to conditions of employment, industry and labour standards, social development and human rights. It is a rather amorphous concept that means different things to different people.

Our conclusion:

CSR generally refers to business decision-making linked to ethical values, compliance with legal requirements, and respect for people, communities and the environment. CSR is seen by leadership companies as more than a collection of discrete practices or occasional gestures, or initiatives motivated by marketing, public relations or other business benefits. Rather, it is viewed as a comprehensive set of policies, practices and programs that are integrated throughout business operations, and decision-making processes that are supported and rewarded by top management. A world where investment with social, environmental and ethical consideration should be the universal norm!

Our role:

socialBC is supposed to support this - the need for a CSR online-network based upon the certainty that most online-communities alone cannot build a sustainable communication and PR-network for the world’s people - a home for the ‘meeting of minds’. So the social BusinessClub probably combines the first time this areas of networking, online marketing (with a PR & news portal, a job and event portal as well as a huge network for individual specialists groups) and CSR in one single network: Social Entrepreneurship and Leadership issues!

Bookmark/Search this post with:

| | | | | | | | | | | | | | | | | |